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In a context where the world is “crying for help” like at the moment, protecting the environment is an urgent action that needs to be taken quickly. Therefore, many brands propose environmental campaigns to raise awareness and call on the community to join hands in building a “green” planet.
The “green” trend is increasingly spreading widely and is enthusiastically responded to by the community. Environmental campaigns not only contribute to protecting the earth’s ecosystem, but they are also a “weapon” that helps brands attract customers.
1. Aquafina – Stride in Green Style
In 2022, Aquafina launched the Green Stride project with the goal of building a sustainable future. Within the framework of the event, Aquafina is a pioneer in leading trendy styles with fashion collections designed from recycled products. At the same time, to promote the campaign, Aquafina boldly installed Regeneration Stations in public places. The core of the Regeneration Station is the Reverse Vending Machine, which is capable of collecting and classifying plastic waste using AI technology and giving the user a corresponding reward such as a jacket, cloth bag, hat… This idea has helped Aquafina’s campaign spread widely and receive many compliments. Not stopping at the sense of action for the environment, Aquafina has led the trend by integrating with modern science and technology.
2. Coca-Cola – Please Recycle Me
Coca-Cola is one of the world’s largest business corporations. Understanding its mission, Coca-Cola established the global strategy “For a world without waste” launched in 2018. Accordingly, Coca-Cola boldly changed to a new look when designing packaging with the message “Recycle me” to encourage consumers to recycle the product after use. Combined with a strong message, Coca-Cola also simultaneously launched 100% bottles made from recycled plastic bottles to call on the community to act together for the environment.
3. Dove – Too Beautiful To Throw
Dove grasps the rising trend of environmental protection, the brand proposed the Too Beautiful To Throw campaign with the idea of changing to recyclable packaging. The design is also focused on a minimalist, luxurious style so that consumers think “too beautiful to throw away”. At the same time, the product packaging is also printed with the reminder “Refill. Reuse. Repeat” and “Buy once. Refill for life”. Along with the design change, Dove also introduced a 100% condenser that can be extracted into shower gel when dissolved in water. This has helped reduce 50% of plastic waste into the environment and save costs for consumers.
4. Nescafe – So cherished, nature
In 2011, the communication campaign “Treasure it, nature” received attention from the public with many meaningful values. The brand hopes that this will be an opportunity to build interest and connection among Vietnamese young people on the topic of sustainable environmental development. In this campaign, Nescafe borrowed music to convey messages to the community in a powerful and creative way. The music album “So cherished, oh nature” in collaboration with singers My Anh and Touliver has received high popularity and spread on social networking sites.
