Recycle Depot – the highlight of Aquafina’s campaign

Recycle Depot is one of the technology solutions that contributes to promoting recycling activities. Currently, in a number of countries around the world, the Recycle Depot project has been implemented and has received a very positive response. Typically, Iceland has recycled more than 1 million plastic bottles or Israel has increased its recycling rate to 77% thanks to the Recycle Depot trial.

Vietnam is no exception as the Recycle Depot model has been deployed and received very strong response from the community. In 2022, Auqafina’s “Stride Green Style” campaign using Recycle Depot becomes a bright spot towards the goal of spreading positive actions to protect the environment. The program “Recycle Plastic Bottles, Receive Green Living Gifts” has given Recycle Depot a new name – Recycling Station.

Recycle Depot as “Regeneration Station” in Aquafina’s campaign

Not only simply accepting plastic bottles and recycling them, Aquafina also implements a reward point accumulation program to encourage consumers to build a green lifestyle together. Through Recycle Depot’s modern functionality, attendees can bring plastic bottles in exchange for corresponding items such as jackets, t-shirts, hats and bags… With easy installation, Aquafina has implemented Recycle Depot in public places such as convenience stores, supermarkets, department stores… so that anyone can participate in recycling.

Most young Vietnamese people show interest in technological devices that can benefit the environment. Many young people did not hesitate to praise Aquafina for bringing a new invention that is beneficial to the environment, pioneering the green lifestyle trend.

It is easy to see that Recycle Depot not only benefits the environment, but also becomes an attraction for business campaigns. Overall, Recycle Depot is a sustainable technology solution that effectively solves the problems of collecting and recycling plastic waste, while also making an economic contribution.